BeautyCon LA

BeautyCon Los Angeles was one for the books! The 2-day event filled with everything cosmetic brought together people from all over the world to experience the newest beauty findings.The #SallyBeautyCarnival being a main attraction!

The fun interactive activation partnering with Cantu, Carol’s Daughter, Dark & Lovely, and Loreal Techniques let attendees get a first look at new products from their favorite brands. Girls left out brand new after makeovers provided from the dynamic Sally Beauty team.

The fun and games continued when celebrity hairstylists Gregory Patterson, Tym Wallace, and Monica Stevens, wowed the crowd with their carnival themed looks created using Creme of Nature’s new Pure Honey Hair Care products. The new collection provides essential moisture, smoothness, and softness to dry and dehydrated hair without weighing it down.

Another fan favorite were the fun cosmetics Col-lab from the Sally Makeup Brand. Show goers were blown away by the carnival looks created using the flawless brand. It was a jam packed weekend with Barely Xtensions, Rusk, BaByliss PRO, and As I Am all taking part in #SallyBeautyCarnival, but we did have a chance to break away and see some of the other dope things happening:

Snoop Dogg’s panel discussing his hair journey throughout his career was one of the highlights from the convention. You never realize that hair legends can come in many forms. Snoop Dogg would be one of many in the star studded event! The VIP Talent Lounge allowed us time to relax a little and was star filled with Milan Rouge, Storm Reid, Macy Gray, Tokyo Styles, and Jordyn Woods.

Our BeautyCon adventure was nothing short of amazing and we’re always so honored to team up with brands like Jane Carter Solution, Eden Body Works, and Bella Nails to provide guests and clients engaging brand enhancing experiences!

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