As the technology becomes more accessible VR experiences will be as common as scrolling through IG.
Are you positioning your brand to capitalize on that shift? One way to test the tech is to integrate it into events to create immersive experiences. While VR is a no brainier for travel and activewear brands, opportunities for all retail segments should not be overlooked. Imagine going into Pirch or CB2 and trying a new stove or couch in an environment that feels like your real home instead of a showroom.
The takeaway is, whatever industry you’re in, put your business in a position to win now by experimenting with emerging technologies.